



How signage plays a role in creating a building’s theme.
Developing a signage program requires a delicate balancing act for many reasons.
First, many agendas often conflict with one another. Many architects sometimes believe signage defaces their masterpiece. The end-user or project manager, the general contractor, may relegate signage to the lower tier of priorities when crunching budgetary numbers. Local officials, who often concoct sign codes, may also not be receptive to needed changes to accommodate signage.
Last, but not least, the environmental-graphic designer and sign fabricator routinely negotiate a minefield of codes, short deadlines and tight budgets to deliver a satisfactory end product.

Because of the complex, intertwined nature of environmental graphics, a successful solution often requires an expert to design and orgainise things like directional graphics, room-ID placards and other wayfinding signage. All these play a vital role in familiarizing visitors to the buildings amenities, whereas exterior building graphics undertake the dual tasks of identifying the building and providing graphic reinforcement for its architectural identity.
My advice, don't leave it to the last minute. It's as important as the architecture and a holistic approach is best.




